Stonyfield shakes up the yogurt shelves with organic Petite Crème
The "next Greek yogurt" is neither Greek nor yogurt, according to a new press release from Stonyfield, Londonberry, N.H. The organic yogurt company's latest innovation isn't yogurt at all. Petite Crème is modeled on fromage blanc, a silky-sweet fresh cheese popular in France but eaten just like yogurt. Stonyfield’s Petite Crème is high in protein like Greek yogurt with a mild, creamy taste and texture.
The Petite Crème is made with cheese cultures added to organic milk instead of yogurt cultures. It comes in 5.3-ounce single-serve cups in seven flavors: Vive la Vanilla!, La Vie en Strawberry, Belle Blueberry, Mon Cherry Amour, Ooh Lala Peach, Stawberry-Banana Ménage and plain & simple. The suggested retail price for each cup is $1.89. Each flavored cup contains 2.5 grams of fat and 10 grams of protein. The plain contains 3 grams of fat and 12 grams of protein.
The new dairy product will be available nationally in stores this September. Stonyfield is focusing its launch of Petite Crème on Fashion Week in New York City with a fashionably-styled Petite Crème food truck and cooler bikes showing up around the city in September. September will also feature an online campaign encouraging fans to #CheatOnGreek with web videos, Instagram product giveaways, and a Pinterest contest with a grand prize of a trip for two to New Orleans.
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