By Arctic Zero
Arctic Zero Inc., Escondido, Calif., the company behind a low-calorie, high-protein, functional line of frozen desserts, announced the appointment of two consumer packaged goods industry veterans to its sales team. Christopher Calano has been named vice president of sales, while Emily Notrica has been named director of sales, conventional channels. Calano will lead Arctic Zero’s national sales strategies, including promotional and advertising plans, sales teams and broker networks, while Notrica will facilitate and expand opportunities with brokers, distributors and wholesaler communities covering grocery retailers.
With more than two decades of sales experience, Calano has held roles with food industry heavy-hitters Unilever and PepsiCo. While at PepsiCo, Calano focused on building sales for Gatorade and elevated Kroger/Food4Less to the sports drink brand’s number one customer in the country for sales velocities per store. In his most recent position as national sales director at La Michoacana, the number one Hispanic brand of ice cream, Calano led the ice cream and novelty business in the U.S. Prior to that, he was instrumental in the creation of operational and communication procedures to build a foundation for sales growth at Pulmuone Foods USA/Monterey Gourmet Foods.
Also bolstering Arctic Zero’s sales roster is Director of Sales, Conventional Channels Notrica, who brings more than 20 years of experience in the ice cream industry. An industry veteran, Notrica has held roles with Unilever, Ben & Jerry's and Haagen-Dazs. Most recently, she was director, west region at So Delicious Dairy Free where she oversaw the grocery and natural channel, along with Walmart.
Arctic Zero’s line of frozen goodness includes 150-calorie pints — available in 10 great-tasting options, including new flavors Sea Salt Caramel, Orange Cream and Coconut — and 85-calorie chocolate-dipped bars in chocolate and vanilla, and strawberry and orange cream varieties.
SOURCE: Arctic Zero