Mars adds two ice cream bar flavors
Snickers Dark Chocolate and Twix Triple Chocolate were released in time for summer.
Mars Inc., Hackettstown, N.J., said its Mars Wrigley Confectionery brand introduced two new ice cream bars: Snickers Dark Chocolate and Twix Triple Chocolate.
According to Mars, the Snickers Dark Chocolate ice cream bars feature creamy peanut butter chocolate ice cream, peanuts and caramel, and are coated in rich dark chocolate. The Twix Triple Chocolate ice cream bars are an ode to the Twix brand's latest creation: the Twix Triple Chocolate cookie bar. The bars feature creamy chocolate ice cream coated with smooth caramel and crunchy chocolate cookies and dipped in chocolate.
"We are thrilled to expand our ice cream line with the launch of new Snickers Dark Chocolate ice cream bars and Twix Triple Chocolate ice cream bars," said Emily Strobel, marketing director of Mars Ice Cream. "These two decadent innovations feature a combination of rich, new flavors and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere."
Mars said the bars are available at major convenience, drug, mass and grocery stores nationwide for suggested retail price of $4.19 for six-pack or $1.99 for an individual ice cream bar.
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