Joan of Arc brand releases new cheeses, redesigned packaging through Saputo
Saputo Cheese USA Inc., Richfield, Wis., introduced a variety of new specialty cheeses under the Joan of Arc brand, a line of premium French cheeses.
These cheeses and the line’s other offerings were available starting in November with newly redesigned packaging. The Joan of Arc brand, which is celebrating its 95th anniversary, is available exclusively through Saputo’s specialty cheese group and can be found in select retailers nationwide.
Joan of Arc brie is the oldest trademarked French brie in the United States; it has been imported since 1918, according to the company. The five new Joan of Arc products include a variety of double and triple crème brie options as well as two flavor-infused double crème brie cheeses. These new cheese products join the brand’s plain and flavored chèvres and Roquefort, among others.
The redesigned product packaging emphasizes the line’s premium specialty cheese offerings with richly-colored labels. Product attributes like “decadently creamy and buttery” are called out prominently on the new packaging. Serving suggestions and beverage pairings are also more clearly conveyed.
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