Every time someone shares a Philadelphia Cream Cheese video on Facebook or Twitter, the Kraft Foods brand will donate $1 (up to $50,000) to Share Our Strength's No Kid Hungry campaign.
As a national No Kid Hungry sponsor, the brand is donating $100,000 in addition to its video sharing campaign, for a total of up to $150,000 to help end childhood hunger in the United States.
"6 Days to Delicious" is a 60-second video showing Philadelphia's four key standards:
- Fresh local milk and real cream.
- From farm to fridge in six days. Fresh milk from nearby farms is made into cream cheese and refrigerated at Philadelphia creameries in Beaver Dam, Wis. and Lowville, N.Y.
- Limited use of preservatives. No preservatives are used in the brick varieties.
- Real ingredients, including jalapenos (see photo) and pecans.
The video can be seen on the brand's YouTube channel and website and is being supported through cinema and online advertising.
The brand has also created a new silver Philadelphia Standards seal that is present throughout all advertising and is displayed on packaging to remind consumers of its commitment and dedication to high quality.
According to Share Our Strength, every dollar donated to No Kid Hungry can help connect a child in need with up to 10 meals. Learn more about the partnership and donation process at CreamCheese.com/NKH.
Philadelphia will be supporting Share Our Strength throughout the year in a number of different initiatives, including national brand sponsorship of Taste of the Nation and Share Our Strength's Bake Sale for No Kid Hungry fundraising programs, which run from April to October and March to October, respectively.