MWV partners with Danone creating promotional packaging that coincides with Ice Age 4 movie release
MWV partnered with Danone to create promotional packaging that coincided with the release of the Century Fox children’s movie, Ice Age 4, in Brazil. The packaging directed consumers to the movie website for a contest and also included a special panel with a set of perforated dominoes showcasing some of the movie’s popular characters. The packaging was manufactured using paperboard from virgin pulp with resistance to moisture penetration along with off-set printing. The inside of the packaging contained codes using random ink-jet printing to facilitate end-consumer interaction.