GRAND RAPIDS, Mich., March 29, 2012 /PRNewswire/ -- Meijer, the Grand Rapids, Mich.-based retailer, announced today the acquisition of plant operations at Bareman's Dairy, a local family-owned company based in Holland, Mich. Meijer's move into dairy production will also include a more than $8 million investment to expand the Bareman's dairy plant in Holland, Mich.
"This is an exciting day for our company," said Co-Chairman and C.E.O. Hank Meijer. "As Meijer continues to grow, it's crucial we invest in the operations that will help us keep our promise of higher standards and lower prices to our customers. Expanding into dairy operations will do just that."
The new Purple Cow Creamery, named after the ice cream shops inside many Meijer stores and the famous Purple Cow cards frequently handed out by Fred Meijer, will produce white and chocolate milk in gallon and half-gallon sizes for the 101 Meijer stores located in Michigan.
While it will be several months before the facility begins shipping milk products to Meijer stores, Meijer will assume ownership of the dairy plant operations on April 1, 2012. In addition, Carlinville, IL.-based Prairie Farms Dairy has acquired the rights to the Bareman's Dairy brand and all Bareman's distribution facilities, along with exclusive rights to distribute Bareman's brand products throughout the Great Lakes region.
"The creation of the Purple Cow Creamery is an important step forward as we continue to expand our manufacturing operations," said Rick Keyes, executive vice president of supply chain and manufacturing. "Producing our own Meijer brand milk allows us to continue to focus on keeping prices low for our customers, while also reducing the number of food miles for a very important product."
Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.