Last week's free-standing insert messages were centered around losing weight. This week, dairy marketers promote taste and texture of dairy foods in their FSIs. For example, T. Marzetti Co. claims its Simply Dressed salad dressings are "Simply Made . . . Simply Delicious." The FSI, showing a bottle of blue cheese dressing, states the company does not use "preservatives, trans fat, high fructose corn syrup, MSG and artificial flavors." It directs readers to and a Facebook page for more information.

Read this week's entire FSI report and view a slide show of the free-standing inserts.