Last week's free-standing insert messages were centered around losing weight. This week, dairy marketers promote taste and texture of dairy foods in their FSIs. For example, T. Marzetti Co. claims its Simply Dressed salad dressings are "Simply Made . . . Simply Delicious." The FSI, showing a bottle of blue cheese dressing, states the company does not use "preservatives, trans fat, high fructose corn syrup, MSG and artificial flavors." It directs readers to www.marzetti.com and a Facebook page for more information.
Dairy marketers promote taste, nutrition
January 10, 2012