Dairy Marketers Promote Health in This Week's FSIs

Healthy snacking and heart-healthy foods were themes promoted by dairy marketers who returned to free-standing inserts this week after taking off last weekend for the July 4th holiday.

General Mills’ Yoplait, GFA Brands’ Smart Balance and Dean Foods’ WhiteWave division touted the nutritional of their respective foods.

Yoplait Light promoted its 33 flavors of yogurt and 100-calorie servings under the headline, “outsmart temptation.” Coupons: 40 cents savings on six SKUs and 50 cents savings on eight SKUs. Yoplait also touted its brands for children, including Splitz and GoGurt, under the headline “Snack the Fun Way” The FSI bore the warning: “Kids under 5 years may have difficulty swallowing frozen Go-GURT Lowfat Yogurt. Please be sure to thaw before serving.” Coupons: Two coupons offering 75 cents savings on two SKUs.

SmartBalance pictured an array of its products, including fat-free milk with omega-3s, buttery spread and buttery sticks. It offered a food plan promoting a diet low in saturated fat and cholesterol available at its website. Coupons: Six coupons offering savings to $5.50.

WhiteWave exhorts shoppers to “Switch your milk, not your cereal!” Its nondairy almond and soy milks contain “at least as much calcium as typical dairy milk,” states the FSI. The company directs readers to its website for recipes and coupons. Coupon: $1 savings on any half-gallon SKU.