Marketers Promote The Taste of Dairy in This Week's FSIs
HP Hood states "Give thanks for bold taste" on an FSI for its Heluva Good! French onion flavored sour cream dip. Readers are instructed to visit a website for recipes. Hood calls its Baileys coffee creamers "Rich. Creamy. Delicious." The non-alcoholic creamers are available in seven flavors.
Dean Food's WhiteWave Foods unit promotes its International Delight coffee creamer, sold in five holiday flavors. For each bottle purchased, WhiteWave pledges a 50-cent donation for the Coasts for Kids Foundation. The company also touts its soymilk, almondmilk and coconutmilk products as alternatives to dairy milks for use in soups and baked foods.
ConAgra instructs readers to "taste joy" in an FSI for its Reddi-wip dairy topping. The food company shares the page with sister brand Marie Callender's.
Land O'Lakes says to "sweeten the season" with Land O Lakes cinnamon sugar butter spread. It offers a free holiday recipe brochure, available online or by calling a toll-free number. Another FSI from the dairy co-op shows chocolate toffee caramel corn and asks readers to "box up a holiday moment made with Land O Lakes butter."
T. Marzetti Co. shows its chunky blue cheese salad dressing and directs readers to its website for a Roasted Pear Salad recipe.
General Mills' Yoplait brand promotes its original, light, thick & creamy and Whip SKUs and its Greek yogurt in separate FSIs.
Playing off the holiday feasting season, Unilever's Slim-Fast promotes the 200-calorie-serving of what it calls its "best tasting shakes ever!" The beverage, made with nonfat milk, and milk protein concentrate, offers "up to 4 hours hunger control," 10 grams of protein and 5 grams of fiber. Unilever also takes an FSI to promote its Country Crock spread.
