DSM Nutritional Products has launched CaroCare Nat 10% CWS Star, a natural, easy-to-use beta-carotene color that offers formulation advantages such as guaranteed color intensity, superior stability for enhanced appearance and greater consumer appeal in ready-to-drink beverages.



DSM Nutritional Products has launched CaroCare Nat 10% CWS Star, a natural, easy-to-use beta-carotene color that offers formulation advantages such as guaranteed color intensity, superior stability for enhanced appearance and greater consumer appeal in ready-to-drink beverages. It is a free flowing, non-dusting powder that disperses readily in cold water without lumping.

Developed for full consumer acceptance, it is free from ingredients of animal origin and fully meets vegetarian requirements. It is also free from all allergens.

“This is a valuable addition to our successful carotenoids range,” says John Biggs, global marketing manager beta-carotene, DSM Nutritional Products. “CaroCare is the ideal choice for manufacturers looking to respond to the growing consumer trend for natural-source ingredients. Offering the highest-quality natural source beta-carotene available today, this latest CaroCare product delivers clear benefits in use as well as potential health benefits. By combining color, ProVitamin A activity and antioxidant properties, CaroCare offers food and particularly beverage manufacturers a versatile and effective ingredient which can be used to positive effect in numerous formulations. It nicely complements our existing CaroCare 1% CWS and 30% S product forms and means we can now offer a natural-source beta-carotene product for the vast majority of food and beverage applications.”

DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. For further company information, visit www.dsmnutritionalproducts.com and www.qualityforlife.com

DSM Nutritional Products
41 (0) 61 815 83 54
www.dsm.com