New Product Review
Carb Freedom frozen dairy desserts and novelties have earned the Good Housekeeping Seal and are available in an assortment of flavors including Double Strawberry (100 calories, 6g fat and 4g net carbs per half-cup serving), Mint Chip (110 calories, 8g fat and 2g net carbs), Vanilla Bean (100 calories, 6g fat and 2g net carbs), Butter Pecan (110 calories, 8g fat and 3g net carbs) and Chocolate Almond Fudge (120 calories, 8g fat and 3g net carbs). In frozen novelties, there's Almond Bar (160 calories, 13g fat and 2g net carbs per bar), Vanilla Bar (140 calories, 12g fat and 2g net carbs) and Fudge Bar (90 calories, 4g fat and 3g net carbs).
According to a third annual nationwide survey of more than 1,500 women ages 25-55 conducted by Yoplait Nouriche Light, although the overwhelming majority of women (90%) want more life balance, most (71%) feel they only "sometimes" achieve it. Many (79%) feel that eating breakfast would help start their day out right, but only 35% make time for it on a daily basis. To make matters worse, the majority of women (79%) feel they must sometimes compromise health for convenience when it comes to breakfast.
Just one bottle of new Yoplait Nouriche Light offers women the nourishment they want in the morning. It is a breakfast smoothie with one-third fewer calories than regular Nouriche and is an excellent source of calcium, protein and fiber. Available in four fresh and fruity flavors-peach, raspberry, strawberry and strawberry banana-Yoplait Nouriche Light contains 20 vitamins and minerals. Each 11-fl-oz serving provides 10g protein, 30% of the daily recommendation for calcium and 22% of the daily value of dietary fiber (6g).
Yoplait Nouriche Light can currently be found in the yogurt case of select grocery, club and convenience stores. The suggested retail price for a single-serve plastic bottle is $1.59.
Noteworthy IntroductionsMorton Grove, Ill.-based Lifeway Foods Inc. has added two new flavors to its popular single-serve drinkable yogurt line geared towards Hispanics. La Fruta™ now comes in the very ethnic flavors of dulce de leche and horchata.
INTERNATIONALThe European probiotic drinks market is now worth an estimated £1.2 billion and is growing at 30% to 40% per year. These probiotic drinks usually come in four-packs of 100ml bottles, and are designed not as a refreshment beverage but almost as a "shot" of healthy ingredients. Because the market is so developed, it is not surprising to see some interesting entrants into the segment. For example, following its success in the cranberry juice market in Europe, Ocean Spray International is moving into the market for so-called "little bottles" of probiotic dairy drinks, with the U.K. and Irish launch of Ocean Spray Plus Probiotic Yogurt Drink. The product contains Lactobacillus acidophilus La-5, Bifidobacteria BB12 and fruit juice, and is said to combine the natural goodness of cranberries with bio cultures for a positive balance of friendly bacteria in the digestive system. Two varieties are available: Cranberry and Cranberry & Raspberry, the latter with 7% cranberry and 3% raspberry juice. Both are free from artificial colors, flavors, sweeteners and preservatives. A cluster pack of four 110ml bottles is priced at around £2.10.
Most products for menopausal women comprise healthcare items such as vitamins and supplements, and the odd specialty or homeopathic skincare product. Food and drink products for this target audience seem to be few and far between. However, some European companies are starting to see the potential for developing such food and drink products. In the United Kingdom, for example, leading retail chemist, Boots has had such an insight, and is launching a range of preservative-free shakes and smoothies aimed at menopausal women. They are made with soy, which is rich in plant estrogens, and said to provide health benefits during menopause. It will be interesting to see whether these products are targeted overtly or subtly towards menopausal women.
Contributed by Lynn Dornblaser, dir., Global New Products Database (GNPD) Consulting Services, a division of Mintel International, a global research company. For more information call 312/932-0400, or visit www.gnpd.com.