"Our consumer research within the calorie-control shake category identified the need for a great-tasting shake with just the right nutrition for women," says Pria Brand Manager Andy Hill, PowerBar Inc. , Berkeley, Calif., a Nestlé company. "Our new Pria Complete Nutrition shake offers a unique combination of the important daily nutrients women need, such as calcium, fiber and protein, with only 170 calories. Entering this new market segment is an exciting step, and we're thrilled to provide women with new calorie-control snack and meal replacement options to assist with dietary goals."
The shakes are sold in packs of four 11-oz servings and come in two flavors-Creamy Milk Chocolate and French Vanilla.
There are two varieties. Ultimate Rewards Grasshopper is layered mint ice cream, mint-flavored mousse, fudge sauce and mint candies. Caramel Pecan is layers of caramel ice cream, caramel-flavored mousse, caramel sauce and glazed pecans.
Noteworthy IntroductionsBrooklyn, N.Y.-based Ahava Food Corp. , is aggressively gaining distribution of its "Kosher for Passover" line of Morning Select® dairy products. Some Kosher products are reformulated specifically for use during Passover. For example, Slim U nonfat yogurt is usually sweetened with aspartame. The Passover formulation substitutes saccharin for aspartame.
Other interesting facts about Morning Select dairy products include that the 2% milkfat Low Fat Yogurt line sports tri-lingual labels: English, French and Hebrew. Other cultured dairy products such as cream cheese and sour cream have English labels, with various Hebrew/Kosher stamps.
Stamped code dates on lids include the phrase: Kosher for Passover.
INTERNATIONALIn Germany, Nestlé extended its well-known Push-Up brand to include Punky Push-Up Ice Cream in a strawberry flavor. The extension is positioned specifically for children and features Donald Duck. It sets itself apart from the traditional Push-Up products, as it contains perforated holes on the top of the package. When the ice cream is pushed upwards, it comes out in tube shapes, making it look like Donald Duck is growing hair, or as the company describes, making him look like a "punk."
Lastly, another product introduced by Nestlé in Germany is Mövenpick Crisp Ice Cream Cones. These ice cream cones are said to be the first in the dessert segment that have almond flakes baked into the cone. The product is available in two varieties: Vanilla and vanilla/strawberry.