The dairy checkoff will shift to the "Fuel Up" platform with a goal of bringing new and diverse partners together to expand opportunities to increase access to dairy.

Barbara O’Brien said the Alliance, in its 15th year, follows principles that contribute to the long-term viability of the U.S. dairy industry, such as knowledge sharing and use of science-based research and tools. 

The 37-member NDB, formed in May 1984 under the authority of the Dairy Product Stabilization Act of 1983, carries out coordinated promotion and research programs to help build demand and expand domestic and international markets for dairy products. 

At the event, the National Dairy Promotion and Research Board (NDB) honored Rick Naczi as the 2022 recipient of the Richard E. Lyng award for his contributions and distinguished service to dairy promotion.