The lighthearted campaign designed to connect cheese with fitness, wellness and snacking occasions. At the center of the effort is the Parm Bar, a 2-ounce block of domestically produced parmesan packaged in a protein-bar-inspired wrapper that highlights cheese’s protein benefits in a modern way.
The tradition of the winning driver being awarded with milk dates back all the way to 1936. Stockwell noted the milk will be placed in a cooler and kept securely. She expects racing fans will want to take pictures with the milk and even ask for her autograph.
Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles.
The meeting drew 28 dairy farmers as well as representatives from cooperatives, processors, brands, research institutions and NGOs, underscoring the strength of collaboration in advancing U.S. dairy’s sustainability leadership.
“Over the last few months, I spent time visiting local promotion boards and going on farms in Michigan, Maine, Kansas and more,” O’Brien said. “Visiting farms offered valuable insights into various business operations, technology and teamwork that define dairy farming today, regardless of geography or scale.
Dairy Management Inc. (DMI) will conclude its funding and operational support for GENYOUth by the end of this year. GENYOUth and AFHK will continue to operate as independent 501(c)(3) nonprofits, maintaining their individual IRS statuses, Charity Navigator profiles and boards, while adopting an interconnected governance model.
This annual contest challenges students to create forward-thinking products that showcase the power and versatility of dairy in promoting health and wellness. The deadline for entries is Jan. 12.
Its initiatives of 2024 successfully increased dairy access in schools, expanded market share for U.S. dairy products domestically and internationally and supported the industry’s longstanding commitment to sustainability on behalf of U.S. dairy farmers and importers.
