Gayo Azul, a cheese brand of FrieslandCampina, Paramus, N.J., announced the second annual Gayo Azul Blue Rooster Chicken Coop Giveaway in celebration of the Easter holiday. The prize is a unique take on Easter and egg hunts, as well as a nod to the brand’s iconic blue rooster logo — blue rooster being a translation of Gayo Azul. The first chicken coop contest garnered thousands of enthusiastic entrants, the brand said, so the contest is back by popular demand “egged” on by the public.

Gayo Azul is inviting everyone to enter on website at www.gayoazul.com/promotions. Three grand prize winners will be randomly selected to win a beautiful, high-quality chicken coop from The Chicken Coop Co., along with a gift card, a few handy kitchen accessories and a delectable assortment of Gayo Azul cheeses valued at $700. Entries for the Gayo Azul Blue Rooster Chicken Coop Contest will be accepted from April 1 until April 18, 2022, at 11:59 p.m. EST, the brand said.

There are also other ways to earn entries for the giveaway, Gayo Azul noted, including:

• By followng Gayo Azul on Facebook (@gayoazulcheese) and Instagram (@gayo_azul_cheese).
• By sharing the giveaway posts from Gayo Azul’s Facebook and Instagram.

“Many of our consumers have been loyal to our brand for years, sometimes even decades,” said Debbie Seife, marketing director of FrieslandCampina. “We like to show our appreciation for that loyalty in fun and out-of-the-ordinary ways, and I hope our consumers love the grand prize as much as we do. The last Gayo Azul Chicken Coop Contest amassed thousands of entries, so we want to open the door again based on the extreme excitement.”