At a time when many things in the world remain uncertain, food banks continue to be a lifeline for families when it comes to putting food on the table. Parents from coast to coast rely on local Feeding America member food banks to help provide nutritious food, including dairy, for their children to grow strong, noted Minneapolis-based General Mills.
Starting in January, General Mills’ Yoplait brand is teaming up with Jennifer Lopez to help provide funds to food banks through the Lids to Feed America program. The program makes it easy for consumers to support local Feeding America member food banks, where families may access essential foods, General Mills said.
The duo is encouraging consumers to purchase their favorite Yoplait products with specially marked packaging or gold lids. Once home, they can simply scan and submit their receipt at YoplaitLids.com and enter their ZIP code. For every eligible product submitted, Yoplait will donate 10 cents to Feeding America, up to a total donation of $600,000.
“I’m honored to partner with Yoplait for Lids to Feed America. Through my work with them, I’ve learned that dairy is one of the most requested but least donated items at food banks,” said Lopez. “Dairy is a crucial part of helping kids grow, and that’s why we’re launching this campaign — to donate funds to Feeding America so they can provide foods, including dairy, to help our communities grow stronger.”
Feeding America is the largest hunger-relief organization in the United States, General Mills noted. Through the Lids to Feed America Program, Yoplait aims to help families that rely on Feeding America’s network of 200 food banks and 60,000 food pantries and meal programs.
“Feeding America reports that in the wake of the pandemic the number of children facing hunger may rise to 18 million, or one in four children overall,” said Susan Pitt, director of brand experience, General Mills. “As a brand dedicated to providing the delicious and nutritious snacks kids need to grow strong, we knew we had to step in. With that, Lids to Feed America was born. Our hope is that this initiative helps communities with funding to get essential foods, including dairy, to children and families nationwide.”