Nontraditional “milks” and mixed blends climb the ladder of success, with plant-based milk segment claiming 10% of volume of all fluid milk sales.

Food and beverage makers can differentiate their products by fortifying with appropriate dairy and plant-based proteins. But not all proteins are alike, so you will also have to educate consumers.

Now that protein has piqued consumers’ interest, effective promotion of protein-fortified products is an excellent investment.