"As shoppers increasingly seek out snacks that deliver both protein and probiotics, we recognized an opportunity to expand the Babybel portfolio, so consumers don't have to choose between goodness and enjoyment," said Jessica Dillon, Babybel’s senior brand director. "To meet consumers' desire for both benefits in one snack, we brought them together in the playful, perfectly portioned format only Babybel can offer."

Wrapped in the brand's signature red wax, Babybel PRO delivers a purposeful offering that reimagines what snack cheese can deliver.

Babybel PRO joins Babybel's existing lineup of cheeses and snack cheese alternative offerings, which are now available in nine varieties, including new Babybel PRO, Mini Babybel Original Chesse, Reduced Fat Cheese and Monterey Jack and White Cheddar Cheese varieties.

Babybel PRO is available at Target, Walmart and Kroger for a suggested retail price of $8.49 for a 12-count pack.