This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Mike Wencel Sr. is the owner and CEO of Wencel Design Co., Oak Brook, Ill. Wencel and his award-winning agency have worked in the dairy category and the CPG industry for over 40 years. For more information, go to www.wenceldesign.com or phone 312-455-1511.
Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.
With new FDA labeling regulations coming soon, it’s the perfect time for dairy processors to redesign their dairy packaging, refresh their brand and drive sales.
Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.