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Mike Wencel Sr. is the owner and CEO of Wencel Design Co., Oak Brook, Ill. Wencel and his award-winning agency have worked in the dairy category and the CPG industry for over 40 years. For more information, go to www.wenceldesign.com or phone 312-455-1511.
Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.
With new FDA labeling regulations coming soon, it’s the perfect time for dairy processors to redesign their dairy packaging, refresh their brand and drive sales.
Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.
