Mike Wencel, Sr.

Mike Wencel Sr. is the owner and CEO of Wencel Design Co., Oak Brook, Ill. Wencel and his award-winning agency have worked in the dairy category and the CPG industry for over 40 years. For more information, go to www.wenceldesign.com or phone 312-455-1511.

Design matters

Why your milk carton is probably a big bore

Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.

Mike Wencel, Sr.

July 21, 2015

A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.

Redesigning milk packaging can drive sales

Mike Wencel, Sr.

February 11, 2015

With new FDA labeling regulations coming soon, it’s the perfect time for dairy processors to redesign their dairy packaging, refresh their brand and drive sales.

Shelf appeal

Say good-bye to boring milk cartons. Follow these ideas for better package design

With FDA-mandated label changes likely, now is the time to re-evaluate the message your brand packaging is sending consumers.

Mike Wencel, Sr.

June 26, 2014

Ten-hut! In this boot camp in the basics of good brand packaging, you’ll learn to be innovative and forward thinking. With FDA-mandated changes coming, now is the time to re-think your approach to packaging.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity.

Mike Wencel, Sr.

ARTICLES

Why your milk carton is probably a big bore

Redesigning milk packaging can drive sales

Say good-bye to boring milk cartons. Follow these ideas for better package design

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