In the early 1900s, pasteurization revolutionized the U.S. dairy industry, making milk safe for mass consumption and paving the way for a thriving market. Milk remains a staple in our diets and the foundation for a variety of beloved dairy products.
There are sunny skies regarding dairy butter. The subcategory’s dollar sales jumped by 4% YoY to $5.1 billion, while unit sales increased a similar 3% YoY to 984 million.
In ancient times, humans became lactose intolerant, or unable to fully digest the sugar (lactose) in milk, after childhood. Not surprisingly milk is a top growth driver in the lactose-free dairy market, while functional ingredients like proteins and fiber add value and better nutritional support.
With many U.S. consumers picking up cooking/baking at home during COVID-19 shutdowns, the butter category seemed to be on easy street in 2020. But this year, the category is facing hazards on the road.