The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
Natural powdered product applicable to several food and beverage categories.
September 30, 2025
OSF Flavors announced the launch of its new Caramel Miso Latte Flavor, enabling a range of food and beverage applications to leverage the social media popularity of the flavor.
In 1959’s “The Sound of Music,” Governess Maria (Julie Andrews) teaches the Von Trapp children how to sing "Do-Re-Mi." From the first strains all the way to “T,” the music scale’s highest note, in “Tea, a drink with jam and bread,” the youngsters learn how to sing “a million different tunes by mixing up the notes.”
The ready-to-drink (RTD) coffee and tea beverage categories experienced some hiccups in the past year. Results ranged from mixed to negative in all subcategories, according to data provided by Circana, a Chicago-based market research firm.
Dairy processors have the processing equipment and the retail relationships so it makes sense to capitalize on the popularity of ready-to-drink coffee and tea beverages. Here’s what you need to know about developing these RTD drinks.