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As U.S. consumers gravitate toward better-for-you choices, indulgent categories such as frozen desserts are losing some steam. According to data from IRI, a Chicago-based research firm, in the 52-week period ending June 16, 2019, dollar sales in the frozen desserts/toppings category fell 2.8% to $663.2 million.
Small indulgences, over-the-top decadence and dairy alternatives will help satisfy the diverse needs of today's refrigerated and frozen dessert consumers
Nostalgic flavors and twists on old favorites are making a comeback in the refrigerated and frozen desserts category, while single-serve dessert options are all the rage.