As U.S. consumers gravitate toward better-for-you choices, indulgent categories such as frozen desserts are losing some steam. According to data from IRI, a Chicago-based research firm, in the 52-week period ending June 16, 2019, dollar sales in the frozen desserts/toppings category fell 2.8% to $663.2 million.

Small indulgences, over-the-top decadence and dairy alternatives will help satisfy the diverse needs of today's refrigerated and frozen dessert consumers

The new refrigerated snack bars are two-layer crème-filled chocolate cake bars dipped in chocolate.

Nostalgic flavors and twists on old favorites are making a comeback in the refrigerated and frozen desserts category, while single-serve dessert options are all the rage.