When U.S. American gymnast and seven-time Olympic medalist Simone Biles goes for the gold at the XXXIII Olympic Summer Games in Paris next year, the 4’ 8” dynamo will bring her artistry, strength, and power to the vault (Yurchenko double pike vault, now named the Biles II), floor exercise, balance beam, and parallel bars.

Yogurt, cream cheese are loved to the moon and back as per cultured dairy sales. IRI reports that yogurt, No. 3 on IRI’s Dairy15 Top Categories list, generated $8.4 billion in dollar sales and an 8.6% YoY growth. No. 9 on the list, cream cheese sales totaled $2.3 billion with 8% YoY growth.

In last May’s Market Trends report, we shared a strong growth story for most cultured dairy categories at retail.

The cultured dairy segment is seeing its ups and downs. Yogurt, once the driving force, has seen sales struggle of late. Concurrently, other cultured categories such as cream cheese and sour cream are holding their ground or trying to push ahead.

Across food categories, consumers have made their demands clear — they want clean labels, more organic options and flavor variety. And manufacturers of cultured dairy have been answering this call. A diverse range of yogurts, cottage cheese and cream cheese products has hit the market in the last year, shining a light on this category’s versatility.

Consumers are guzzling the drinkable cultured dairy options — sales for refrigerated kefir products and shelf-stable yogurt drinks are on the rise. Sales for sour cream are also up. Meanwhile, sales for regular yogurt and cream cheese have dropped.