The proactive platform will serve as an informational tool to guide targeted consumers in their protein choices.

North America is the largest regional segment in terms of market share.

The meeting will feature a panel discussion centered on findings, actions tied to the initiative.

The event will be held in Santa Barbara, Calif., Feb. 26-28, 2019.

Six channel partners will cover the United States and Canada.

The initiative’s goal is to provide factual information to consumers about the value and benefits of dairy proteins and dairy ingredients.

The center will provide customers with technical and product development support across the company’s full range of vanillin-based solutions.

The award celebrates achievements and innovations by dairy processing members of ADPI.

ADPI is planning the event with Cal Poly State University.

The company remains focused on building strong customer relations.