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Dairy branding and messaging is stuck in the last century. Consumers today want health information and benefits. When a shopper picks up your milk carton, does she receive the wrong message? It’s probably time for a redesign.
A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.
Arthur Schuman figured a novel product design and unique packaging format could transform the everyday consumer into a “cheese connoisseur.”
July 2, 2014
Arthur Schuman sells block and pre-packaged cheeses at high-end retailers and club stores. The distributor also saw an opportunity to create a cheese product that could be marketed as both high-end and convenient. But it needed to find the right packaging.
Piber Group of Italy is an integrated manufacturer of packaging equipment and plastic packaging for food.
August 8, 2013
Piber Group consists of nine companies, including Stamplast and Piberplast (injection molding), Alipack (packaging machines for food and beverage) and Lampografica (offset printing of paper and PP labels for in-mold labeling and glue applications).
Curwood’s new EZ Open Block-Tite bulk cheese packaging is said to be the first bulk cheese package to incorporate an easy-peel feature, which uses an easy-open, peel-away film.
The president and founder of Customer Manufacturing Group says dairy processors are leaving money on the table.
June 20, 2013
An expert in marketing premium products told dairy processors that they are underpricing their products. The essence of his message to dairy owners and executives was: “You guys are not charging nearly enough for the products you sell. You are leaving money on the table.”
