A leading package designer shows how to improve your dairy's branding and consumer messaging in order to compete with nondairy milks and other beverages.

Arthur Schuman sells block and pre-packaged cheeses at high-end retailers and club stores. The distributor also saw an opportunity to create a cheese product that could be marketed as both high-end and convenient. But it needed to find the right packaging.

Piber Group consists of nine companies, including Stamplast and Piberplast (injection molding), Alipack (packaging machines for food and beverage) and Lampografica (offset printing of paper and PP labels for in-mold labeling and glue applications). 

An expert in marketing premium products told dairy processors that they are underpricing their products. The essence of his message to dairy owners and executives was: “You guys are not charging nearly enough for the products you sell. You are leaving money on the table.” 

A maker of PET sheet explains why this plastic is a good material to use in form, fill and seal packaging of yogurt.