Home » Authors » Genevieve Poirier-Richards

Genevieve Poirier-Richards

Genevieve Poirier-Richards is senior vice president, marketing, for the Milk Processor Education Program, Washington, D.C.

Articles

ARTICLES

MilkPEP research with Willard Bishop and Prime Consulting

The cold case

Uncover the growth opportunities to sell more milk

Shelf space in the dairy aisle is precious. To get it right and reinvigorate the dairy case, it’s critical that retailers make every foot count.

Genevieve Poirier-Richards

September 28, 2016

Milk processors can help boost milk sales by showing retail customers how to optimize the product mix. MilkPEP’s new research makes a powerful case.

Wake up to protein: MilkPep's new protein campaign aims to drive milk sales

Genevieve Poirier-Richards

February 5, 2016

A new MilkPEP campaign aims to help dairy processors drive sales across their entire portfolio of dairy products. It starts at breakfast with milk and other high-protein foods.

Receive our premium content directly to your inbox.

SIGN-UP TODAY

Design, CMS, Hosting & Web Development :: ePublishing

Genevieve Poirier-Richards

ARTICLES

Uncover the growth opportunities to sell more milk

Wake up to protein: MilkPep's new protein campaign aims to drive milk sales

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.