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Consumers are buying whole (that is, natural) foods. They also seek nutrient-dense foods that are produced sustainably. Pay attention to these three factors and you should do well.
With the start of a new year just around the corner, it would be useful to know what opportunities are looming on the horizon and beyond for cultured products category growth. Consumer decisions in food choices are complicated and multifaceted. But I have identified three category drivers you should consider.
Greek yogurt processor Chobani announced in November plans to open the Chobani Food Incubator, a program to invest in and cultivate emerging food entrepreneurs.
The two operating segments are Smart Balance and Natural.
October 2, 2012
Smart Balance Inc. is changing its name to Boulder Brands Inc., moving its corporate headquarters to Boulder, Colo., and establishing two business segments.