Chobani’s ‘incubator’ focuses on natural, affordable foods
Greek yogurt processor Chobani announced in November plans to open the Chobani Food Incubator, a program to invest in and cultivate emerging food entrepreneurs.
Building on Chobani’s mission to create better food for more people, the incubator will give food entrepreneurs the resources, workspace and support to launch and disrupt their respective categories, according to the company’s press release. The incubator will be based in New York City and will include a commercial kitchen and office space. The six-month program is intended to provide collaboration with the Chobani leadership team, classes and training programs. Chobani also expects to provide direct access to top chefs and food leaders in the industry, facilitating contacts with its extensive network.
“Today we’re opening our doors to entrepreneurs who share our vision for better food for tomorrow — food that’s natural and affordable,” said Chobani Founder and CEO Hamdi Ulukaya. “Making a product the right way is not always easy, but we’ve proven that the model works. I’m excited to work with entrepreneurs who share our goal and who can benefit from our experience.”
The incubator program will culminate in a demo day where each company will have the opportunity to present to the leading food distributors and retailers. Chobani has opened the call for pitches from interested entrepreneurs in December. It will select up to 10 companies to join the first round. To receive updates, please visit Chobanifoodincubator.com.
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