For the second year in a row, Dairy Foods has good news to share about the retail juice category, a segment that had been experiencing a multi-year decline. According to data from Chicago-based market research firm IRI, two of the four juice categories actually posted impressive dollar and unit sales increases during the 52 weeks ending March 21, 2021.
In the last 52 weeks, unit sales dropped 2.8% in the refrigerated juices and drinks category, but processors were able to increase prices an average of 11 cents.
June 6, 2012
The refrigerated juices and drinks category includes orange, apple, cranberry, grape, blended fruits and other flavors. Lemonade and vegetable drinks also fall under this umbrella. In the 52 weeks ended April 15, total sales in the category were $4.4 billion, an increase of 0.9%. Unit sales fell 2.8% to 1.55 billion. The only bright spot in the category was an average price increase of 11 cents. The data come from SymphonyIRI Group, Chicago.