Protein as an ingredient is no longer a trend, but an integral part of modern food positioning. Several forces are driving the protein phenomenon simultaneously.
When it comes to ingredients, protein is one of the most important ingredients naturally found in dairy foods like milk, cheese, cottage cheese and yogurt.
In a relatively new category, hybrid dairy, which combines both plant-based and animal-based ingredients into a single food, has yet to fully take off. Dairy processors started experimenting with hybrid dairy after seeing meat producers come out with blended meats.
Innovation abounds in protein ingredients and dairy applications. In the plant-protein category, soy remains a strong player due to its nutritional profile, but pea is the most sought after plant protein, according to experts.
Demand for plant-based milk is particularly high due to increased cases of lactose intolerance and increased awareness of its high nutritional benefits.
Retail sales of plant-based milk alternatives have reached $3.1 billion dollars in the United States and $20.9 billion worldwide. Yet, there’s no disputing the power of nutrients found in real dairy milk. In fact, real dairy milk contains nine essential nutrients, including 8 grams of protein; while almond milk, the most popular milk alternative, contains only 1 gram.