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The acquisition will enable Givaudan to establish a global leadership position in natural colors.
October 13, 2021
As part of its 2025 strategy to expand the portfolio of its global Taste & Wellbeing business, Geneva-based Givaudan said it reached an agreement to acquire DDW, The Color House, a Louisville, Ky.-based natural color company.
Today’s consumers are more committed than ever before to their health and wellbeing. They seek out dairy products with clean and clear labels that include ingredients that are on-trend, recognizable and GMO-free as well as ticking dietary requirements such as being kosher and halal.
It is said that we eat with our eyes first — just look at any cooking competition show’s focus on a dish’s presentation. And one of the first things to notice about food’s appearance is its color.
The division is expected to be acquired by EQT after regulatory clearance.
November 5, 2020
As the demand for natural colors continues to grow globally, Hørsholm, Denmark-based Chr. Hansen expanded and completely renovated its research and development (R&D) facilities for its Natural Colors Division in Montpellier, France.
Natural Colors’ products are primarily used in food and beverage applications.
October 2, 2020
Chr. Hansen, Hørsholm, Denmark, and the EQT IX fund, Stockholm, said that that EQT has agreed to acquire the Natural Colors Division, a subsidiary of Chr. Hansen.
Brands could win over digital-savvy consumers by being more inventive in how they use colors to differentiate their products, creating aesthetically exciting and “like-worthy” food experiences.
Color, one of the most important sensory aspects of food, provides visual cues about quality and taste. It’s a product feature that brands can leverage to increase consumer appeal, win over new customers and inspire repeat purchase.
"It isn't easy being green," Kermit the Frog famously said. And from a dairy product perspective, it's not easy being any color that fails to resonate with today's consumers.