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There were over 2,000 new cultured products introduced worldwide in the past two years with a reduced-, low- or no-added-sugar claim, according to Innova Market Insights’ new product database.
According to the American Heart Association, American adults consume an average of 77 grams of sugar per day, more than three times the recommended amount for women (25 grams) and more than twice that recommended for men (32 grams). Excess sugar in the diet is associated with weight gain, diabetes, and other unwelcome health issues.
In 2021, 72% of consumers were trying to limit or avoid sugar entirely, according to a survey by the International Food Information Council (IFIC). Consuming less sugar will likely remain a key consumer goal in 2022.
Consumer preferences in food and beverage are constantly shifting as more options become available, and preferences for sweeteners are no exception. But these preferences can create challenges for food and beverage manufacturers that use sweeteners in their products, as they often seem to be pointing in contradictory directions.
Back in 2016, FDA announced an update to the Nutrition Facts label. As part of that update, the agency called for food and beverage manufacturers to list "added sugars" instead of only "total sugars."
On Jan. 1, 2020, the first stage of FDA's mandated Nutrition Facts label change went into effect. Companies with $10 million in annual sales or more are now required to list added sugars on their products' labels, and other brands will be required to follow suit by 2021.