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    Home » Authors » Don Wilson

    Articles by Don Wilson

    Don Wilson
    Keep on truckin'

    A brief (48+ years) history of dairy transportation and logistics

    Don Wilson, who wrote the Beyond the Filler for Dairy Foods, looks back on his career.
    Don Wilson
    December 11, 2012

    It began in June of 1964 with an incredible month. I graduated from Texas Tech with an economics major and a bachelor's in international trade. I got married and started as a sales/marketing management trainee for Foremost Dairies in Ft. Worth, Texas. 


    Read More
    Don Wilson

    Fleet safety is a management function, not a supervisory one

    Don’t push off fleet safety and regulatory compliance to a department head or supervisor. These areas can make or break your business. So put a senior manager in charge.
    Don Wilson
    August 17, 2012
    Responsibility for fleet safety and regulatory compliance can be one of the toughest jobs in a dairy or ice cream company. It’s often not viewed as an important component in making a company successful or profitable. It is quite common to see these functions as second-tier management functions that are handled at the supervisor level.
    Read More
    Don Wilson

    Riding shotgun, from afar

    You can’t ride along in every truck. But information systems allow you to monitor the operation of every engine and refrigerated unit, and every driver’s actions.
    Don Wilson
    May 15, 2012
    Wikipedia defines “telematics” as “any integrated use of telecommunications and informatics, also known as ICT (information and communications technology).” Today, I would add “command and control” to that as well.
    Read More
    Don Wilson

    Choose the right fuel for your dairy fleet

    Don Wilson
    February 17, 2012
    To be certain we are all on the same page, let’s look at my list of truck, tractor and refrigeration fuel choices. My list includes: ethanol, methanol, bio-diesel, clean diesel, compressed natural gas (CNG), liquefied natural gas (LNG), propane (LPG) and methane gas. That is a list of eight possible choices.
    Read More

    Overlooked Resources in Dairy Logistics

    Don Wilson
    May 1, 2011
    What are your largest distribution, fleet operations, logistics and management challenges? Could it be scarcity of qualified drivers, internal competition for adequate capital investment dollars, regulatory compliance, finished-product storage capacity,
    Read More

    Driving Down GHG Emissions in 2011

    Don Wilson
    February 1, 2011
    Oh the word games and buzzwords we seem unable to do without. In only a few short years, we’ve gone from “green logistics” to “sustainable logistics.”
    Read More

    Protecting Your Dairy from Catastrophe

    Don Wilson
    September 1, 2010
    Based on past industry experience, I suspect that many in the dairy and ice cream industry are not paying as much attention to security against purposeful product tampering and dangerous contamination as they probably should.
    Read More

    Beyond the Filler: Hybrids

    Don Wilson
    May 1, 2010
    The continuing evolution of alternative transportation fuels, combined with new hybrid motive power and refrigeration system alternatives, reinforces the idea that there is no one best answer. However, not unlike
    Read More

    Beyond the Filler: Tire Management

    Don Wilson
    February 1, 2010
    I’m no “tree hugger,” nor a believer of impending climatic disaster.Indeed, I have major doubts about many of Mr. Gore’s “the sky is falling” pronouncements. But we can most certainly
    Read More

    Beyond the Filler

    Don Wilson
    December 1, 2009
    My definition of modern marketing-logistics management’s umbrella of responsibility and authority encompasses all tasks between the point of finished product in the package to retail point of purchase. In addition,
    Read More
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