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    Home » Authors » Don Wilson

    Articles by Don Wilson

    Beyond the Filler: Marketing logistics in the supply chain

    Don Wilson
    December 15, 2005
    Dairy and ice cream products are most vulnerable to tampering or contamination while beyond our control in the retail display cabinet. Remember the Tylenol tampering deaths? Both raw milk and packaged product transportation security is primarily an enhanced, more formal approach and a better-documented extension of the product quality assurance/"cold chain" training and protection you should have been doing all along.
    Read More

    Beyond the Filler: Four Ways to Reduce Fleet Fuel and Maintenance Expenses

    Don Wilson
    August 1, 2005
    Have climbing fuel prices got you down? It is safe to say a 10% or 15% reduction in monthly fuel expenses would be worth your time and effort; would it not? You can reduce fuel expenses in four ways: Buy fewer gallons of fuel by reducing engine hours operated, maximize engine efficiency, reduce miles driven, and reduce vehicle rolling resistance. While you may presume that engine hours and miles driven directly correlate and are somewhat redundant, that is frequently not so.
    Read More

    Beyond the Filler: The High Cost of Regulations

    Don Wilson
    May 1, 2005
    Before 1970, the impact of regulations on the cost of transportation and distribution was generally direct, identifiable and relatively minor. Costs consisted mostly of state and federal motor vehicle license, title, and registration fees plus highway use and fuel taxes. By the mid-1970s, things were changing as the National Highway Safety Administration (NHTSA) expanded its original Motor Vehicle Safety Standards-regarding automobile design and manufacture-to include trucks. The MVSS 121 (antilock air brakes) and MVSS 105 (antilock hydraulic brakes) standards were the first to add major costs to the purchase price and operating costs of trucks, truck tractors and semi-trailers.
    Read More

    Cold Truth About Dairy and Ice Cream Truck Refrigeration

    Don Wilson
    February 1, 2005
    Today's route truck refrigeration systems in simplest terms are either cold plate or mechanical.
    Read More

    Beyond the Filler: Not Just Another Body

    Don Wilson
    December 13, 2004
    Would you believe a large refrigerated delivery fleet sale and financial lease-back that was negotiated for the user solely by its corporate attorneys and finance people? It happens. I had to unravel one.
    Read More
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