The fresh look brings Carvel's recent rebrand to life, pairing the brand's classic heritage with a brighter, bolder, more modern personality. Pops of summery yellow join Carvel's signature cherry red and blue frost, plus playful design elements and iconography nod to Carvel's rich history and nearly a century of ice cream cake innovation.
The spot follows Emmy-nominated actress Kathryn Hahn and pro football powerhouse Derrick Henry on a quintessential cable car tour through San Francisco.
Kayla Viveiros will lead the 145-year-old dairy and grocery delivery company alongside the Armstrong family, which has stewarded the business since 1936.
Karen McCarty of Agropur was recognized with the International Dairy Foods Association’s (IDFA) 2026 Food Safety Leadership Award during IDFA’s Dairy Forum.
The International Dairy Foods Association (IDFA) recognized the extraordinary leadership of David Ahlem, board advisor and former CEO and president of Hilmar, and Mike McCloskey, co-founder & CEO emeritus of Select Milk Producers, chairman & CEO of Fair Oaks Farms, and founder of fairlife, with the IDFA Laureate Award during the Dairy Forum.
Presented in keepsake packaging arranged to resemble a bouquet and paired with a personalized poem for the recipient, the collection draws on Wisconsin’s 185-year cheesemaking tradition and reflects the role cheese plays in moments of connection and celebration.
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