Skinny Cow, a brand of Nestlé, Oakland, Calif., updated the recipes for all of its frozen treats, redesigned all its packaging and added frozen Greek yogurt bars in two flavors: Salt-Kissed Caramel and Chocolate Fudgetastic Swirl.
Blue Bunny, a brand of Wells Enterprises, Le Mars, Iowa, launched Bunny Snacks. These bite-sized stickless ice cream bars are available in four flavors: salted caramel pretzel, chocolate vanilla twist, chocolate chip cookie and cookies ‘n cream.
Formulation options include use of high-intensity sweeteners. Processing techniques include using pre-aeration of the mix to produce smaller, more stable air bubbles.
Frozen novelties is a $4.9 billion annual business. Sales were up 4% but unit sales rose only 2.2% in the 52 weeks ended Feb. 19, 2017, according to IRI, a Chicago-based market research firm.
The founders of JonnyPops print inspirational messages on the wooden sticks of their clean-label ice cream novelties. They have a social mission, too: support treatment for substance abuse.