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Kids these days

Understand the Millennial generation so you can sell more dairy products

“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
July 22, 2014

Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.


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Better living through dairy

Milk, dairy foods are smack-dab in the middle of the year’s top nutrition trends, says Dairy Council of California

Milk and dairy foods are often shown to be associated with lower risk of both diabetes and heart disease.
July 3, 2014

Highlights from the Dairy Council of California’s Top 10 Nutrition Trends for 2014 report include: dairy fat may no longer be a villain in heart disease risk; milk and dairy foods are promising in prevention of metabolic syndrome and diabetes; and consumers’ interest grows in natural, functional, fresh foods.


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Licensed dairy

Cold Stone Creamery launches RTD Milk Shakers

Made with reduced-fat Grade A milk and cream, and containing 7 grams of protein per 8-ounce serving.
June 27, 2014
Cold Stone Creamery launches the first-of-its-kind Milk Shakers, a new line of ready-to-drink, shelf-stable premium milk beverages.
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