Articles Tagged with ''marketing trends''

Halo Top launches new technology

Halo Top innovation turns cell phones on "Do Not Disturb" while enjoying a frozen treat

May 11, 2026

Blending technology with indulgence, the Silent (à la) Mode Spoon is a typical food-safe spoon that doubles as a tool that silences your phone and delivers the perfect bite-sized scoop for enjoying Halo Top ice cream, uninterrupted. The enhanced utensil features a discreet NFC (Near Field Communication) chip that simply and safely connects to your device. The chip is compatible with most smartphones, including iPhone and Android devices.


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New uses for familiar dairy products, cheese and butter

Processors create new usage occasions for cheese and butter.
James Carper
February 12, 2013
Rather than curse the younger generation who are in the dark about how to cook, it’s better to light a candle and show them how to “get ’er done.” That’s the approach taken by two dairy companies, Kraft Foods and Land O Lakes. Dairy Foods honored each with an Editors’ Choice award in our Best New Dairy Products of 2012 program.
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Packaging: The art of the seal

Brand managers use images of lakes, mountains and ingredients on the foil seal of yogurt and sour cream packages to tell a story of purity and quality.
April Miller
June 7, 2012
Give the shopper what she wants. A survey showed that high-quality ingredients were important to consumers, so Brown Cow, Antioch, Calif., re-did its lids.
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Major League Baseball Ice Cream Sponsorships

April 10, 2012
The St. Louis Cardinals played the Miami Marlins in Florida to open the 2012 baseball season on April 4. Hot dogs, peanuts and Cracker Jack are standard fare on stadium menus. But when we want a cold one, we mean ice cream. Which teams have official ice creams or partnerships?
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Exhibit at zoo helps processor reach families

April Miller
February 16, 2012
In 2011, Prairie Farms Dairy, Hazelwood, Mo., decided to incorporate its milk and cultured products into its “Make Tracks at the Zoo” sponsorship at this annual St. Louis Zoo event. (Previously, ice cream items had been the focus of the processor’s participation.)
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