A student from the Fashion Institute of Technology is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design.
November 5, 2012
A student from the Fashion Institute of Technology, New York, is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design. The entry from FIT junior Jennifer Ahern of Philadelphia, featured a more abstract approach to iconic cow images, focused on appealing to contemporary shoppers. ”I was inspired by the edgy drawings of Picasso and I wanted to design something that the customer would be attracted to,” Ahern said. “
Packaging value is the “Holy Grail” for packaging leaders across the value chain. The packaging world is still trying to break the code and we are getting closer. We have identified a number of components and tests that we can use to help us understand if the new packaging on a product refresh or a new product is worth the money.