If you think that plant-based is the hot category in dairy, think again. Sales of lactose-free milk grew twice as fast as sales of plant-based beverages in 2019.
Sales of lactose-free milk grew twice as fast as sales of plant-based beverages in 2019.
March 9, 2020
In 2019, lactose-free milk sales grew twice as fast as sales of plant-based beverages, with lactose-free poised to surpass almond-beverage sales this year, according to the Arlington, Va.-based National Milk Producers Federation (NMPF), citing data from Chicago-based market research firm IRI.
Green Valley Creamery, a brand of Sebastopol, Calif.-based Redwood Hill Farm & Creamery, said it created the first-ever lactose-free Greek yogurt to hit the U.S. market.
The ability to digest lactose varies widely within populations, ranging from more than 90% of individuals from northern European countries, to less than 10% of individuals from Southeast Asian countries.