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It is said that we eat with our eyes first — just look at any cooking competition show’s focus on a dish’s presentation. And one of the first things to notice about food’s appearance is its color.
Brands could win over digital-savvy consumers by being more inventive in how they use colors to differentiate their products, creating aesthetically exciting and “like-worthy” food experiences.
Color, one of the most important sensory aspects of food, provides visual cues about quality and taste. It’s a product feature that brands can leverage to increase consumer appeal, win over new customers and inspire repeat purchase.
In the dairy aisle (and elsewhere), crowing about a formulation's natural colors barely merits a pat on the back anymore. These days, consumers expect natural ingredients, colors included, in their food and drink, and they won't settle for less.
DDW offers EmulsiTech Beta-Carotene Liquid Color Emulsion for use in a range of applications including milk-based drinks such as smoothies and flavored milk drinks for kids.
Are you concerned about the current price increases for the synthetic food colorant Red 40? There is a stable, cost-efficient substitute available which is based on color pigments derived from nature: Ultra Stable Red™