Tillamook teams with Tefi Pessoa for new promotion

Tillamook to give away free ice cream — Courtesy of Tillamook

Tillamook and Tefi Pessoa are teaming up to cool down the people of New York City with free Tillamook Ice Cream at The Real Scoop Newsstand, which is popping up at Astor Place in the East Village until Saturday, July 25, at 7 p.m.

"With me, what you see is what you get — but that's not always the case in the freezer aisle," said Pessoa. "When Tillamook shared that nearly half of Americans have unintentionally bought a frozen dairy dessert thinking it was real ice cream, I just knew I had to get the word out. I'm used to keeping it real when it comes to relationships and pop culture, so why not ice cream?"

Watch Tefi break down the freezer aisle on Instagram — and she brought company. Stefan Ng, Kaitlyn Lavery, Natasha Martinez and Jess Lucero are also reporting the facts.

And because everyone, everywhere deserves REAL ice cream, Tillamook is giving away the chance to win free ice cream for a year to lucky fans at tillamook.com/the-real-scoop starting July 23rdwhere you'll find tips on navigating ice cream cartons and other Real Scoop knowledge.

The Real Scoop Newsstand also invites visitors to enter a specially designed podcast studio for real-time recording of your own "real scoop."