Nurri introduced Nurri Kids, a new ultra-filtered protein shake designed specifically for kids. The product is now available nationwide at Sam's Club.

With Nurri Kids, the brand expands into the children's nutrition space. Nurri Kids delivers 10 grams of protein and just 2 grams of sugar per serving. Made with ultra-filtered milk, the shake offers a smooth, creamy texture and classic chocolate milkshake flavors.

"We saw a clear gap in the kids' nutrition category – a lack of beverage options that parents feel good about, and kids genuinely enjoy. 'Nutrition' only works if kids actually drink it." said Adam Tollefson, Business Unit Director at Nurri. "Nurri Kids brings our ultra‑filtered milk platform into an underserved kids' segment, charting an entirely new course pairing nutrition with great taste."

Crafted for growing kids and busy families, Nurri Kids combines nine essential vitamins and minerals with high-quality protein to support everyday nutrition.