Lifeway Foods Inc. will kick off California's desert festival weekend with an exclusive retro-inspired wellness house in Palm Springs on April 10.

As Lifeway celebrates its 40th anniversary in 2026, the brand is bringing a playful nod to the 1980s and 1990s to the desert with an immersive poolside experience that blends nostalgic design, modern wellness, and festival-ready fun. Hosted by Lifeway's CEO Julie Smolyansky, the afternoon event will bring together media, influencers, tastemakers, and wellness enthusiasts for a celebration of Lifeway's legacy and continued role in shaping the modern wellness conversation.

The experience will feature special performances by Debbie Gibson and Autograf, alongside a curated mix of beauty activations, branded moments, and poolside experiences. Guests can enjoy a hair-braiding station, exclusive swag items, laid-back desert vibes, and a menu of healthy, high-protein, probiotic-packed bites and sips inspired by Julie Smolyansky's cookbook, The Kefir Cookbook, and festival season.

Featured menu items will include artist- and festival-inspired creations such as the Here Comes the Sun Breakfast Bowl, Purple Haze Smoothie, Yummy Yummy Georgia Peach Dirty Mocktail, It's Me Espresso Japanese Cheesecake with Lifeway Farmer Cheese, and Farmer Cheese with Black Caviar Blini Bites, among other offerings.

"This event is designed to celebrate Lifeway's 40-year legacy in a way that feels fresh, joyful, and culturally relevant," said Julie Smolyansky, CEO of Lifeway Foods. "We're excited to bring together music, wellness, community, and delicious probiotic foods and beverages in a setting that reflects both our heritage and where the brand is headed next."

The event will take place from 12:00 p.m. to 5:00 p.m. PT in Palm Springs, California, with the house address provided upon RSVP.