Serendipity teams with Gopuff for "I Said I Love Blue First" ice cream bars
Serendipity, co-owned by artist and entrepreneur Selena Gomez, and Gopuff launched “I Said I Love Blue First” ice cream bars, inspired by Selena Gomez and Benny Blanco’s song “Bluest Flame” from the “I Said I Love You First” album, are now available exclusively on Gopuff for delivery in as fast as 15 minutes.
Launching in honor of the first anniversary of the “I Said I Love You First” album, the new “I Said I Love Blue First” bars are a uniquely delicious Selena and Benny creation. The bars feature a creamy blue vanilla bean base swirled with fudge and cookie bits, coated in a premium blue chocolate candy shell. Priced at $7.49 per 4-bar box, these delicious treats bring the whimsical magic of Serendipity directly to doorsteps across the country via Gopuff.
“I wanted to create something special to celebrate the one-year anniversary of the album and these bars felt like the perfect way,” said Gomez. “Serendipity has always been associated with moments of joy and partnering with Gopuff lets us deliver that feeling straight to your doorstep. This collaboration means so much to me, and I can’t wait for everyone to taste this new flavor."
"Gopuff has the power to turn cultural moments into instant experiences," said Tyler Stewart, head of marketing at Gopuff. "By partnering with Selena and Serendipity, we are giving fans a way to engage with the music and brands they love in a completely fresh, tangible way. It’s all about giving fans unique ways to experience the brands and creators they love most."
Serendipity also launched Selena Gomez's Cookies & Cream Remix Pint and its Serendipity Frrrozen Hot Chocolate Pint, both priced at $6.99 and now available on Gopuff in select markets nationwide.
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