Danone acquires Huel
Courtesy of Danone North America
Danone acquired Huel, a provider of complete, nutritionally balanced meal solutions.
In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms including ready-to-drink and powders, is supported by best-in-class digital execution, strong digital direct-to-consumer sales and a fanbase in the UK, Europe and the United States, Danone said.
Combining Huel with Danone’s scale, capabilities and global reach will accelerate growth, innovation and international expansion. Huel’s mission to make nutritionally complete, convenient, sustainable food, aligns closely with Danone’s purpose of bringing health through food to as many people as possible.
The transaction remains subject to customary closing conditions, including regulatory approvals.
"We are so excited to be joining Danone and today marks the next step for Huel. We've spent ten years building a brand with a positive impact on people's health. We've grown into an omnichannel business with a strong direct-to-consumer foundation, an expanding international footprint, and a retail business that's scaling quickly. At the center of it all is a loyal customer base. Most people don't get enough protein, fiber or the right nutrients. That's the problem Huel exists to solve. With Danone, we will now have the infrastructure, distribution and R&D capability to go further, into new markets and to more people, as demand for convenient, complete nutrition continues to grow. We're so proud of what the team has built, and excited about what comes next," said James McMaster, CEO of Huel.
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