The activation marks 75 years since Tom Carvel introduced the Flying Saucer in 1951 — the original round ice cream sandwich, featuring Carvel's original soft serve between two chocolate wafers. Named for the UFO craze sweeping the country at the time, the Flying Saucer has been a playful symbol of summertime joy, nostalgia, and indulgence ever since.

To bring the anniversary to life, oversized Flying Saucer inflatables "crash landed" at three historic Carvel locations, each with deep roots in the brand's legacy.

Coney Island – this Brooklyn location has been owned and operated by the same family for four generations. Massapequa – a nod to Carvel's Long Island roots, this shoppe has been a community staple since it opened in 1954.West Palm Beach – known for its original slanted roof, this location was used by Tom Carvel to test new products during his winters in Florida and has been owned by the same family since the 70s.

"For 75 years, the Flying Saucer has brought generations of fans together over something joyful and delicious," said Marissa Sharpless, vice president of marketing. "From Tom Carvel's first roadside stand in 1934 to the creation of the Flying Saucer during the 1950s UFO craze, our brand has always embraced a spirit of imagination and fun. This crash landing is our way of celebrating that legacy and the joy of play that has always been at the heart of Carvel."