PEEPS Marshmallow-Flavored ICEE makes its return
The ICEE Co. and Just Born Inc., makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.
Last year’s launch quickly became a spring favorite, with fans embracing the sweet twist on a seasonal classic, stated the companies.
“This flavor stood out as one of our most talked-about seasonal releases last spring,” said Kimmra Hingher, vice president of marketing at ICEE. “When we see that kind of response, we pay attention. Bringing it back this year was a natural next step.”
Shoppers can find PEEPS Marshmallow-Flavored ICEE at major theaters, convenience stores and retailers nationwide, including participating Target locations.
“For generations, PEEPS has been part of spring traditions,” said Nicole Nimeh, Licensing & Direct to Consumer Manager at Just Born, Inc. “Seeing that flavor come back in ICEE form for a second year is a great way to continue celebrating the season with fans.”
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